Need some guidance for your influencer marketing strategy? You’ve found it!

Understanding which capabilities will provide the most value to your influencer programme this holid

Top 4 Influencer Marketing Challenges that Brands Face During the Holiday Season

The holidays may seem distant to many, but not to marketers. The holiday season has already begun fo...

Could AI Replace Creatives?

AI has advanced at an unprecedented pace. Already generally accepted to be the ‘fourth industrial ...

How to Manage Facebook Ad Frequency

Facebook ad frequency has a major impact on the success of your campaigns. But what is it? Why is it...

How will CBO Impact your Facebook Advertising In 2020?

By September 2020 Facebook will impose “Campaign Budget Optimization” on all ads run on its...

Will AI Take Your Marketing Job?

Artificial Intelligence (AI) is rapidly advancing, and it has really started driving the marketing a...

Micro and Nano Influencers: The new brand favourite

Brand promotions with few followers are tough & even with many followers, customer engagement ca...

Influencer marketing: Internals of the organisation influencing externals

With the rise in social media marketing practices, many organisations, especially in B2C, reach out ...

Social Commerce and Influencer Marketing

What is Social Commerce? Social Commerce is a new phenomenon, part of the eCommerce umbrella. It’s...

How Instagram Reels are changing Influencer Marketing?

What is Instagram Reels? The new Instagram Reels feature offers a new way for Instagram users to cre...