
Could AI Replace Creatives?
AI has advanced at an unprecedented pace. Already generally accepted to be the ‘fourth industrial
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How to Manage Facebook Ad Frequency
Facebook ad frequency has a major impact on the success of your campaigns. But what is it? Why is it...
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How will CBO Impact your Facebook Advertising In 2020?
By September 2020 Facebook will impose “Campaign Budget Optimization” on all ads run on its...
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Will AI Take Your Marketing Job?
Artificial Intelligence (AI) is rapidly advancing, and it has really started driving the marketing a...
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Micro and Nano Influencers: The new brand favourite
Brand promotions with few followers are tough & even with many followers, customer engagement ca...
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Influencer marketing: Internals of the organisation influencing externals
With the rise in social media marketing practices, many organisations, especially in B2C, reach out ...
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Social Commerce and Influencer Marketing
What is Social Commerce? Social Commerce is a new phenomenon, part of the eCommerce umbrella. It’s...
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How Instagram Reels are changing Influencer Marketing?
What is Instagram Reels? The new Instagram Reels feature offers a new way for Instagram users to cre...
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Online Marketing Ideas for Startups
In the realm of startups, kickstarting revenue is challenging if a startup is unable to express its ...
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Why influencer marketing is so important for brands?
Since its inception, influencer marketing has proven to be a successful strategy for many brands. Th...
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